Handover risk
Previous marketing support exited unexpectedly, so ownership, access, reporting, and active campaigns need to be mapped before new work is pushed live.
Mission control / v01 / private planning
Client operating layer
This private workspace is the working plan for taking Comp Pharm Gold from an unsupported handover point into a managed ecommerce, professional-ordering, reporting, and growth system.
Client situation
Comp Pharm Gold already has meaningful monthly revenue and a professional ordering base. The immediate opportunity is not to disrupt what works, but to stabilize the marketing and operating layer, recover visibility, and create a controlled path for future growth.
Previous marketing support exited unexpectedly, so ownership, access, reporting, and active campaigns need to be mapped before new work is pushed live.
Professional ordering and direct-to-consumer ecommerce require different funnels, measurement, messaging, approvals, and operating cadence.
Any performance model needs clean baselines, channel attribution, margin assumptions, compliance review, and excluded revenue rules.
Live operating data
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Audit architecture
The audit should create enough evidence to protect the existing revenue base, identify the highest-leverage fixes, and define where ORBITxi can credibly influence growth.
Catalogue structure, collections, product data, conversion paths, merchandising, stock signals, checkout friction, and basic UX blockers.
Login flow, professional segmentation, wholesale/retail logic, account activation, repeat ordering, revenue reporting, and handover dependencies.
GA4, GTM, Search Console, platform pixels, ecommerce events, channel baseline, attribution confidence, and weekly reporting rhythm.
Email/SMS/CRM access, list health, segmentation, forms, flows, customer education paths, retention signals, and approval workflow.
Paid media readiness, organic social ownership, creative pipeline, landing pages, test budgets, campaign guardrails, and reporting requirements.
Claim boundaries, product copy review, platform restrictions, pharmacy/health risk areas, approval owner, and evidence trail.
Execution sequence
Onboarding system
These are the inputs needed to complete the audit, finalize the proposal, and begin implementation without relying on informal handovers or unsecured credential sharing.
Proposal workspace
The proposal should present ORBITxi as the operating and growth partner that protects current revenue first, then builds the measurable systems needed to justify performance upside.
Current revenue context, handover risk, two-route sales model, known access, and immediate stabilization need.
What ORBITxi will inspect, what evidence is required, how findings will be prioritized, and what will remain unverified.
Workflow, approvals, reporting, task ownership, access hygiene, implementation log, and weekly client communication rhythm.
Phased implementation plan with controlled channel tests, lifecycle improvements, measurement requirements, and clear approval gates.
Audit leadership, ecommerce optimization planning, reporting cadence, implementation management, channel test planning, lifecycle strategy, and commercial growth framework.
Medical/pharmacy-sensitive copy, advertising claims, budget changes, live store changes, DNS/custom-domain changes, and any production platform updates.
Commercial frame
The commercial model should separate the guaranteed operating work from upside incentives. Performance upside should only attach to growth ORBITxi can reasonably influence and measure.
Launch gate
Configure `PORTAL_ACCESS_CODE` securely in Netlify before client sharing.
Prepare exact DNS plan before routing `comppharm.orbitxi.app`.
Confirm no unsupported health, treatment, safety, efficacy, or body-transformation claims.
Internal preview is live for design and structure review.